Business opportunities: students and their ‘everyday life research’

In First Monday’s recent issue (Volume 4, 4 April 2011) researchers Alison Head and Michael Eisenberg from the University of Washington report on their research into college students’ everyday life information-seeking behaviour.

A few helpful findings for book industry players:

  • ‘books’ are often considered more authoritative than blogs or random info – one student went in search of methods for curing food, they ‘blew those (blogs) off’ and went to an online cookbook.
  • students are ‘more engaged’ with ‘everyday life research’ than conventional course work.
  • search engines are used most for making purchasing-related decisions and other high-risk decisions (like curing food properly so it doesn’t make you sick).

Most importantly, this research points to  business opportunities for publishers and campus book-sellers in:

  • identifying the everyday life research that students engage in.
  • developing online information services to meet these needs.
  • integrating these information services with course-related products and services they already access.
Post a comment or leave a trackback: Trackback URL.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: