O’Reilly Media took five years to have confidence in POD

This report in Publisher Weekly highlights how slowly things work in book publishing, and how building the right supply relationships takes time.

O’Reilly has to be considered one of the most innovative and tech-savvy book publishers on the planet, but even for them it took five years of dedicated trialing of print-on-demand before they could be ‘comfortable that moving more printing to pod to will free up cash to be used on the acquisition of content’.

And their partner is Ingram, parent of Lightning Source, the most well-resourced book wholesaler with pod facilities in the world.

It is further evidence that the Lightning Source model makes sense. In one way it heightens the challenge for local printers who can not match Ingram’s global distribution capability, but it may also give them some hope. It is difficult for large companies like Ingram to always respond quickly and effectively to the needs of local smaller publishers, and that’s how new players can get a stronger hold on local opportunities.

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