Push Pop Press – significantly extending ‘the book’

Software developer Mike Matas demos a full-length interactive book for the iPad — with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.”

Watch this 5 minute TED talk to get the full picture.

In brief, this is technology for book publishers, and what you will see is:

  • a full-length interactive book ‘Our Choice’ authored by Al Gore
  • moving images, web links
  • chapter browsing by chapter cover image, or, scrolling through page images
  • all images expanded to full screen size
  • audio tracks to accompany an opened image
  • map links to check geographic location of photo
  • embedded documentary footage (that continues to play while you browse elsewhere)
  • interactive (by touch) infographics – see new information presented as you move your finger across a map
  • interactive (by blowing from your mouth!) images – the reader can blow the windmill to see the energy flow to batteries and lighting.

It only works on the iPad or iPhone, but is still a terrific demonstration of how the ‘long-form’ book functionality will continue to be extended.

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